A year filled with exciting investments, 2022 was a period of building a robust foundation for a thriving future for our 93-year-old airline.
In his annual year-end message, President and CEO Peter Ingram praised employees for overcoming challenges and seizing opportunities: “The reduced flying through the pandemic gave us the opportunity to think through what building back better would look like, for you and for our guests. Last year was about putting that thinking into motion and building a foundation. This year, we start to fly.”
In 2022, we proudly served millions of guests from around the world with our authentic Hawaiian hospitality as pent-up demand for travel led to some markets registering loads above pre-pandemic levels. Guests continued to rate Hawaiian among the best of the best in 2022, including in Conde Nast’s Top 10 U.S Airlines, Travel + Leisure’s Best Domestic Airline, and TripSavvy’s Editor’s Choice and Industry Leader.
These accolades are a testament to what Ingram stated in his message to employees: “This is our home. We share what we love about it and care for our islands and guests like no other.”
Join us in celebrating highlights from 2022 – another memorable year in our nine-plus decades of connecting the world with Hawaiʻi.
Investing in our people and growing our business
We continued to invest in our growth while diversifying our business in a way that capitalized on our strengths. Our agreement to operate a fleet of 10 Airbus A330-300 freighters for Amazon reflects our company’s commitment to reliability and excellence in carrying cargo.
We also expanded opportunities for people to join our Hawaiian Airlines ʻohana and pursue a career at our legacy company. We established partnerships with the University of Hawaiʻi, Honolulu Community College, and Arizona State University to create pathways for Hawaiʻi students to pursue highly-skilled aviation careers, ranging from information technology to mechanics.
To meet the expanding needs of our airline, we welcomed 1,370 new teammates last year across all areas of our business, bringing our total workforce to 7,089 by the end of 2022.
Reducing emissions and enhancing the guest experience
A mix of factors – widespread vaccination rates, loosened travel restrictions, and growing demand for leisure vacations – allowed for a steady rebound in travel to, from and within the Hawaiian Islands. At a time of recovery and budding demand, preparing our operations for a greener future remained paramount.
Our sustainability strategy focuses on decarbonization, and we outlined our progress and pathway in our 2022 Corporate Kuleana report. Each venture – such as our research into sustainable aviation fuel with Par Hawaii and electric-powered sea gliders with REGENT — helps get us closer to where we need to be: net-zero carbon emissions by 2050. Operating a fuel-efficient fleet (which will soon include 12 Boeing 787-9 Dreamliners) also helps us gain traction toward this goal.
Throughout the year, we made strides to make our guests’ travel experience more sustainable. We began giving guests on any Hawaiian Airlines flight the option to measure and offset the carbon emissions of their travel through a partnership with Conservation International and committed to offsetting all employee business travel across our network. We also introduced Mananalu, the water company founded by Hawaiʻi environmental activist and celebrity Jason Momoa, to our cabin to phase out plastic water bottles with 16-ounce recyclable aluminum bottles.
In addition to preparing to induct our new Boeing 787-9 fleet, with the first aircraft arriving in late 2023, we announced a partnership with Starlink to bring complimentary high-speed wi-fi to our transpacific flights later this year.
Partnerships for the community
The word kuleana is usually translated as “responsibility,” but it stands for a Hawaiian value that encompasses a broader meaning. When we say we have a kuleana to Hawai‘i, we affirm our commitment to care for and respect the land and culture and acknowledge the value Hawai‘i brings to us.
In 2022, we strengthened our support for the Koʻolau Mountain Watershed Partnership to better support its efforts to repopulate native forests in Oʻahu’s Koʻolau Mountain Range. Through our Plant the Planes initiative, our Team Kokua volunteers hiked Oʻahu’s watersheds and helped restore native plants and trees that our Airbus A321neos are named after.
In August, the Hawaiian Airlines Foundation awarded a $100,000 grant to Kākoʻo ʻŌiwi, a nonprofit organization dedicated to advancing the cultural, spiritual and traditional practices of the Native Hawaiian community. The grant is funding the construction of a wash and pack facility in Heʻeia that will be used to process crops grown in the Kaneohe region, including kalo (taro), ʻulu (breadfruit), ʻuala (sweet potato), and hōʻiʻo (warabi).
For a third consecutive year, we encouraged 6,447 people worldwide to holoholo (go out) and prioritize their wellness during the annual Holoholo Challenge. The Hawaiʻi inspired fitness experience in October invited participants to track their progress with virtual routes inspired by scenic roads that wind through Hawaiʻi Island – also known as the Big Island. At the end of the challenge, over $33,320 was raised for local nonprofit Friends of Hakalau Forest National Wildlife Refuge, which protects a 32,830-acre parcel on the Big Island that’s home to 29 critically endangered species, including seven birds, one insect, one mammal and 20 plants found nowhere else in the world.
Over 1,255 employees (and their ʻohana) volunteered 6,795 hours to Hawai‘i-based organizations through our Team Kōkua employee giving program, including teammates from Japan, South Korea, New Zealand, and Australia who helped with beach cleanups, food banks, community events, restoration of endangered ecosystems and habitats, and more. In addition to sweat equity, Team Kōkua organized the equivalent of $833,852 in employee-sponsored donations, ranging from travel and HawaiianMiles to cash contributions, to benefit hundreds of nonprofits in Hawaiʻi and abroad.
Steps toward richer workplace inclusivity
We recognize and celebrate the immense value that diversity and inclusion bring to our workplace. Our employee resource groups (ERG) representing veterans, women in aviation, Black employees, LGBTQA+, teammates with disabilities and those passionate about sustainability continue to support safe, productive spaces and foster allyship. Among the groups’ achievements last year:
The Hawaiian Airlines Network for Black Employees and Allies ERG led a company-wide celebration for Juneteenth by working with community leaders to host a series of impactful events focused on educating employees and honoring the historical and cultural significance of June 19, 1865.
In honor of National Pride Month, Hawaiian Airlines, in collaboration with Haʻaheo, Hawaiian’s LBGTQ+ ERG, tapped Hawaiʻi-born dance celebrity Mark Kanemura to kick off its #RainbowRunwayChallenge in a vibrant celebration of inclusivity and aloha. Coinciding with the debut of our new TikTok channel, followers were encouraged to create their own #RainbowRunwayChallenge dance or walk inspired by the video to win HawaiianMiles and a complimentary stay in Waikīkī. The #RainbowRunwayChallenge came full circle in October for Honolulu Pride, where our employees and Haʻaheo members joined Kanemura on the official Hawaiian Airlines’ Rainbow Runway float.
Reconnecting Hawaiʻi with the world
Our international network continues to experience a gradual recovery, and strong demand for travel to Hawai'i allowed us to bring back nonstop service between Honolulu’s Daniel K. Inouye International Airport (HNL) and New Zealand’s Auckland Airport. “The resumption of our New Zealand service [in July], along with the restart of our Sydney service in December, completes the reopening of our Oceania market – an integral piece of our company’s post-pandemic recovery,” Andrew Stanbury, regional director for Australia and New Zealand, said in a press release.
However, the return of Japanese visitors to the Hawaiian Islands is most critical to Hawaiian's recovery. Theo Panagiotoulias, Hawaiian’s senior vice president of global sales and alliances, called Japan the “centerpiece international market for Hawaiʻi.” By summer’s end, Hawaiian had returned to daily service between HNL and Haneda, Narita and Osaka.
And to make things even more interesting, we announced a new Pacific Island route connecting Hawaii and the Cook Islands. Our nonstop weekly service between Honolulu and Rarotonga begins May 20 and will provide travelers from Hawaiian’s 15 U.S. Mainland gateway cities convenient one-stop connections to the Cook Islands.