'Tis the season for giving! This year proved to be another challenging time for both our company and island community as we navigate the pandemic, though we have continued to put our best foot forward. We are proud to serve as Hawaiʻi’s hometown carrier and represent what it means to share aloha and mālama (care for) the people and places that we love.

In perpetuating those values, we, alongside our guests, partners and community members, have come together to finish the year with three special donations to local nonprofits totaling over $61,000. 

A $10,000 Donation Toward Molding Hawaiʻi’s Future Watermen

Generations of water safety knowledge continue to reach more Hawaiʻi keiki (children), thanks to Nā Kama Kai, an Oʻahu-based nonprofit that offers free programs and statewide clinics to build ocean awareness and mold Hawaiʻi’s future watermen.

Hawaiian Airlines teamed up with Local Motion Hawaii, a HawaiianMiles marketplace partner, in October to support Nā Kama Kai. Every purchase made with a Hawaiian Airlines® World Elite Mastercard® at the surf gear retailer throughout the month was matched, resulting in a total donation of $10,000. 

Hawaiian Airlines, Local Motion Hawaii and Nā Kama Kai posing with the donation check.


“Organizations like Nā Kama Kai start with a purpose to fill a void – and it’s really hard not to want to support an organization like that,” said Debbie Nakanelua-Richards, director of community and cultural relations at Hawaiian Airlines, in our new partner video.

The two companies also worked closely together to make an exclusive co-branded t-shirt with a design that embodies surf, travel and ocean safety.



The shirt, shared Yusuke Takasaki, chief operating officer of Local Motion Hawaii, was one of the retailer’s fastest-selling designs with approximately 700 shirts sold since the collaboration launched.

“We want everyone to enjoy the surf and beach life, but our priority is for everyone to be safe,” he said. “ We are grateful for Nā Kama Kai’s efforts and were thrilled to see how excited our customers were about supporting ocean safety education."

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Hawaiian Airlines has supported Nā Kama Kai since its inception in 2018, and in 2019, we teamed up to bring the nonprofit's Ocean Safety and Stewardship video to our in-flight entertainment system. Guests onboard our Airbus A330 and A321neo aircraft can watch the video and learn essential ocean safety do’s and don’ts before enjoying Hawaiʻi’s beaches.

Over $51,000 Raised and 600,000 Miles Covered During the Second Annual Holoholo Challenge

As we look back at our 2021 accomplishments at Hawaiian Airlines, we’re incredibly proud of the success of our second annual Holoholo Challenge, which took place in October with new Maui-inspired routes.



The challenge, which kicked off during a period of the pandemic when community and personal wellness was needed most, virtually gathered 8,333 participants throughout the globe. Together, they ran or walked close to 498,000 miles, swam nearly 8,000 miles, and cycled over 88,600 miles. Over 2,800 participants also joined the Holoholo Challenge Facebook Group, posting recipes, tips and stories, making new friends, and motivating others to stick together and finish strong.

Hawaiian Airlines and The Maui Farm posing with the donation check


Each athlete was also able to donate to their choice of two local nonprofits - Special Olympics Hawaiʻi or The Maui Farm. Participants raised $26,452 for Special Olympics Hawaiʻi's year-round sports training and competitions for athletes with intellectual disabilities, and $25,069 for The Maui Farm’s farm-based, family-centered programs that teach essential life skills for self-sufficient living.

Hawaiian Airlines and Special Olympics Hawaiʻi posing with the donation check