What do you get when Hawaiian Airlines collaborates with 7-Eleven Hawai‘i? Nothing other than the Holoholo Slurpee® with Hawaiian Airlines! The Slurpee® flavor was inspired by our signature passion-orange-guava-nectar in-flight juice. Last month Hawaiian Airlines® Bank of Hawaii World Elite Mastercard®, Harders Hawaii, and 7-Eleven Hawai‘i teamed up to launch this limited-time flavor that gives us all nostalgia for Neighbor Island travel.
As part of the celebration, we launched our large-size Slurpee® cup and exclusive stickers designed by local artist Derick Fabian.
Fabian, who also goes under the alias 7Sketches, is a graphic designer by trade and artist by appetite. In brainstorming the look of the new limited-edition drink, he channeled the island-inspired flavors of the juice and the meaning of “Holoholo” (to travel leisurely) to create five jet-setting animals. The characters, which include a couple of pueo (Hawaiian owl), a honu (sea turtle), a lucky cat, a rabbit, and a mother and baby panda, each peer out the window of an aircraft and embody the on-the-go spirit of island hopping aboard Hawaiian.
“Passion-orange-guava-nectar juice always brings me back to being inside of a Hawaiian Airlines plane, especially when I was a kid from Kaua‘i flying to O‘ahu to go shopping,” said Fabian. “I remember rushing through the aisles and looking out the windows as Kaua‘i grew smaller and smaller. These characters are representations of that feeling I had flying when I was little.”
Fabian’s art is inspired by his interest of, well, a lot of different things, including traveling throughout Hawai‘i and Japan, anime, kawaii culture, and graffiti art. This mish-mash of techniques is what makes the 7Sketches brand stand out amongst O‘ahu’s latest cohort of artists.
Before the Holoholo Slurpee® collaboration, Fabian was building his brand online and working with brick-and-mortar stores like Big Bad Wolf. His first big break came in 2018 when he was invited to create a large-scale mural during the popular POW! WOW! Hawai‘i street art festival.
Despite his growing popularity, Fabian adopts a laid-back business style, a testament to his personality, and creates his work from passion. When we asked for the story behind 7Sketches, the answer was unexpectedly simple: “Seven is my favorite number and I love to sketch,” he laughed.
Brighson Tolentino, coordinator of loyalty and travel products at Hawaiian Airlines, knew Fabian was the artist for the Slurpee® campaign from the start.
“As we began discussions of the Slurpee® cup design, 7-Eleven Hawai‘i already had 7Sketches in mind for the job,” Tolentino said. “Since Hawaiian Airlines is one of the founding sponsors of the POW! WOW! Hawai‘i festival, we were familiar with Derick’s vibrant, animated style and knew almost immediately that it was going to be a great fit.”
You can still slurp on the Holoholo Slurpee® in Fabian’s cups and collect his character stickers by visiting any 7-Eleven Hawai‘i locations through the end of the month. If you’re a Hawaiian Airlines® Bank of Hawaii World Elite MasterCard® or Bankoh Hawaiian Airlines® Visa® Debit cardmember, you can also earn two bonus miles per $1 spent when you spend $11 or more at any 7-Eleven Hawai‘i store.
To learn more about our partnership with 7-Eleven Hawai‘i or to find the nearest store location, click here.
The Hawaiian Airlines Bank of Hawaii Mastercard is issued by Barclays Bank Delaware (Barclays) pursuant to a license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
The Bankoh Hawaiian Airlines Visa Debit Card is used by Bank of Hawaii. VISA is a registered trademark of Visa International Service Association and used under license.