Ocean safety takes center stage this month, thanks to a partnership between Hawaiian Airlines and iconic surfwear retailer Local Motion Hawaii in support of Nā Kama Kai, a nonprofit dedicated to teaching Hawaiʻi’s keiki (children) the fundamentals of ocean safety, conservation and stewardship.
Now through the end of October, Local Motion Hawaii and Hawaiian Airlines are matching every dollar spent by shoppers using their Hawaiian Airlines® World Elite Mastercard® (up to $10,000) at any Local Motion Hawaii store or on its website.* All matched funds will be donated to Nā Kama Kai to further its youth water safety programs and statewide ocean clinics.
A video highlighting basic ocean safety tips, the manaʻo (knowledge) of the husband-and-wife duo and Nā Kama Kai co-founders Mālia Kaʻaihue and Duane DeSoto, a renowned professional surfer born and raised in Mākaha, and the story behind the collaboration will be featured on both partners’ social channels.
“When Hawaiian Airlines came to us to collaborate, I was super excited. Enjoying the ocean is what Local Motion was founded on and is the heart of our brand,” Tiffany Todo, creative director of Local Motion Hawaii, said in the partnership video.
Local Motion Hawaii shoppers can also purchase an exclusive co-branded t-shirt whose design intertwines elements of travel, surf and ocean safety.
“The design elements we used [for the t-shirt] including the airplane, a wave, and a safety sign posted on the beach incorporate all of the elements of this collaboration. It brings everything full circle as Hawaiian Airlines brings locals and visitors to Hawaiʻi, Local Motion provides them with the equipment to enjoy the ocean, and Nā Kama Kai helps them stay safe in the water and to respect the ocean,” Todo explained in the video.
Hawaiian Airlines has supported Nā Kama Kai since its inception in 2018, and in 2019, we teamed up to bring the nonprofit's Ocean Safety and Stewardship video to our in-flight entertainment system. Guests onboard our Airbus A330 and A321neo aircraft can still watch the video and learn essential ocean safety do’s and don’ts before enjoying Hawaiʻi’s beaches.
“While our coastlines are pristine, they can also be dangerous,” DeSoto shared in a Manaʻo blog post. “It’s important to know that each beach has its own unique personality and temperaments that change with the season. Our hope is to help teach the basics, like getting out of rip-tides, swimming out of strong currents, avoiding dangerous shore breaks and understanding your personal limits.”
To learn more about Nā Kama Kai and the nonprofit's important work, please visit www.NaKamaKai.org.
* Purchases made at Local Motion Hawaii between 10/01/2021 – 10/31/2021 using the Hawaiian Airlines® Bank of Hawaii World Elite Mastercard®, Hawaiian Airlines® World Elite Mastercard®, or Hawaiian Airlines® World Elite Business Mastercard® will be matched dollar for dollar by Hawaiian Airlines® World Elite Mastercard® and Local Motion Hawaii and such amounts (up to a total of $10,000) shall be donated to Nā Kama Kai, a 501©(3) nonprofit organization.
** Partner bonus miles earned through this offer are in addition to standard miles earned using your Hawaiian Airlines® World Elite Mastercard®. No miles are awarded on cash back transactions. Please allow 4-6 weeks for miles to post to your HawaiianMiles account. HawaiianMiles standard terms and conditions apply. Additional restrictions may apply, see partner for details. Barclays Bank Delaware is not affiliated with the merchants participating in the HawaiianMiles Marketplace.
The Hawaii Airlines® World Elite Mastercard® is issued by Barclays Bank Delaware (Barclays) pursuant to a license by Mastercard International Incorporated. Mastercard, World Elite Mastercard, and World Elite Mastercard are registered trademarks, and the circles design is a trademark of Mastercard International Incorporated.