Mālama (to care for) is a value that we hold close to our hearts at Hawaiian Airlines. Whether lowering our carbon footprint with a fuel-efficient fleet, regularly engaging our employees in cleaning beaches or restoring loʻī (taro patches) and supporting local nonprofits, our motivation to mālama our island home never runs short. 

As an extension of this commitment, we invite our guests to go green with the launch of a new Hawaiian Airlines Earth Day logo collection of eco-minded travel products. The reusable items feature a mark designed to honor native flora and fauna, with the kalo (taro) – a sacred root plant, medicinal source and food staple in Hawaiian culture symbolic of ʻohana (family), creation and sustainability in Hawaiʻi – at the center.


“The broad, organic shape of the leaf creates a visual play on a heart and symbolizes the love and connection to Mother Earth,” said Hawaiian Airlines Graphic Designer Emily Matsuno, who spearheaded the artwork.

The Earth Day collection is available for purchase at Items include:

Earth Day Collection


  • A recycled tote bag
  • A durable 16-ounce eco-wheat reusable tumbler
  • A stainless-steel straw set
  • An eco-wheat utensil kit 

Proceeds from the collection will be donated to Kauluakalana, a local nonprofit working to revive cultural identity, steward the community, restore connections to ‘āina (land) and renew kuleana (responsibility) in the historic ahupuaʻa (traditional subdivision) of Kailua, Oʻahu. 

Photo credit: Kauluakalana
Kauluakalana volunteers working in a loʻi cared for by the nonprofit.


The organization, established in 2019 by a group of Kailua residents, offers immersive, culture-based programs centered around the nonprofit’s vision “to restore and grow healthy relationships between people and place through the aloha ʻāina practices of retelling our Kailua-specific stories, replanting and eating our ancestral foods, and caring for the sacred sites, lands, and waters of our beloved ahupuaʻa of Kailua.”