Robert Sorensen

Vice President – Marketing & E-Commerce
Robert Sorensen

Rob Sorensen was named vice president - marketing and e-commerce of Hawaiian Airlines, Inc., in June 2018. He is responsible for driving revenue growth through the airline’s online customer experience (e-commerce), global marketing communications, and marketing strategy & analytics.

Prior to joining Hawaiian, Sorensen held senior marketing positions at industry-leading technology, retail and e-commerce companies. Most recently, he was the head of marketing and merchandising at Amazon Books, where he oversaw activities associated with the company’s first retail store concept. Sorensen previously served as senior vice president of marketing and omni-channel at Luxottica, overseeing all brand, marketing and omni-channel functions for 1,000 LensCrafters stores in the United States, Canada and Puerto Rico. Sorensen started his marketing career at Dell in Round Rock, Texas, before moving to CarMax as its vice president of marketing.

Sorensen holds a master's from Harvard Business School and a bachelor’s in philosophy and political science from the University of Utah.