HONOLULU – The storied history of Hawaiian Airlines, Hawaiʻi’s longest-serving carrier that introduced commercial air travel to the Islands in 1929, is being commemorated through an exclusive retail partnership with ALOHA Collection, the original splash-proof accessories brand. Starting today, in collaboration with luxury retailer DFS Hawaiʻi, a special edition Hawaiian Airlines 95th Anniversary Collection is available at the ALOHA Collection’s store in Honolulu’s Ala Moana Center, DFS Waikīkī, DFS Daniel K. Inouye International Airport and at www.Aloha-Collection.com.
The 11-piece collection features vintage takes on ALOHA Collection fan-favorite accessories. A new, aviation-inspired style called the Flight Bag honors the 1970s era of the Hawaiian Airlines’ brand, which in 1973 introduced a montage of warm, sunrise-hues and the first iteration of Hawaiian’s iconic Pualani, a distinct symbol of the carrier’s history and one of the few feminine figures to front an airline. Made from ALOHA’s signature KEEP IT LIGHT® Nylon, Flight Bag is lightweight and packable, making it a perfect stowaway you won’t want to leave home without.
“This colorful collaboration is the perfect opportunity for our guests and ALOHA Collection fans to join our anniversary celebration with beautiful accessories that show their love for our brand no matter where they go, from island hopping at 25,000 feet to beach-front shopping in Waikīkī,” said Alisa Onishi, senior director of brand and community at Hawaiian Airlines.
Items in the Hawaiian Airlines 95th Anniversary Collection retail between $20-74, and include:
Cutie in Vintage Pualani ($20)
This cute little clip-on pouch keeps small essentials close at hand while adding a pop of Splash-Proof fun on the fly! Attach it to your keys or favorite your bag while running errands, hitting the gym, or hanging at the beach.
Small Pouch in Puakolu and Vintage Hawaiian ($36)
This versatile pouch will keep your belongings safe from spills and splashes at the beach or pool and organize your everyday essentials. It’s perfectly “suited” for use as a wet bikini bag, or carry one as a cute clutch for a night on the town!
Mid Pouch in Lei Pualani ($46)
Meet your new favorite travel companion. Stow toiletries inflight to prevent luggage leaks, pack tech and travel gear to keep your carry-on organized, or keep beach day essentials like sunscreen, sunnies, and cover-ups in one easy-to-find place!
Le Tour in Scenic Route and Puakolu ($54)
The Le Tour crossbody bag combines fashion and function. With its compact design and interchangeable strap, it’s the perfect accessory for any occasion. Dress it up or dress it down–it’s your style, your way!
Day Tripper in Lei Pualani ($74)
This do-anything, go-anywhere bag will keep your stuff protected against splashes, spills, and weather while you go from point A to point B. Carry it on a flight, take it to the beach, or use it as your diaper bag.
Hip Pack in Scenic Route ($50)
Stay organized and stylish on the go with the Keep It Light Nylon Hip Pack. This spacious pack features secure pockets and two-way wear (hip or crossbody) for ultimate comfort and versatility. Catch flights, explore cities, or hit the trails - it's your everyday essential, elevated.
Backpack in Scenic Route ($66)
Ultra lightweight, durable, and effortlessly organized, this backpack is your perfect on-the-go companion. With a padded laptop sleeve, quick-access pockets, and comfortable straps, it offers all-day comfort and convenience. Its trolley sleeve securely attaches to your rolling suitcase, making travel days a breeze.
EXCLUSIVE Flight Bag in Vintage Hawaiian ($70)
Made from ALOHA’s signature KEEP IT LIGHT® Nylon, the special edition Hawaiian Airlines Flight Bag is a must-have for your collection of ALOHA, adding a touch of nostalgia to your adventures.
Weekender in Vintage Hawaiian ($74)
This sleek, lightweight, and durable duffle, crafted from ripstop nylon, seamlessly blends style with functionality. Become a carry-on pro with the built-in trolley sleeve that lets you secure the duffle to your luggage for effortless airport navigation. Keep essentials organized with pockets and carry them comfortably with padded handles.
To view the full 95th Anniversary Collection, visit Aloha-Collection.com/collections/Hawaiian-Airlines.
About ALOHA Collection
ALOHA Collection was born out of a love for travel, adventure, and the ocean. Founded by surfer/flight attendant Rachael Leinaʻala, and Kauaʻi native Heather Aiu, in the summer of 2014 with a single bag, a shared dream, and a Kickstarter campaign. Their initial launch was a success and soon after the brand took off. Retailers in Hawaiʻi were quick to embrace the line as these bags were unlike anything else on the market. As more doors opened, ALOHA Collection’s popularity grew. Today you can find ALOHA Collection fans all over the world. This California-based brand with Hawaiian roots has grown into a true lifestyle brand. When not at home, you will now find Heather and Rachael running through international airports, cruising cafes in Europe, working from taxis in NYC, or on the beaches of Hawaiʻi dreaming up their latest inspiration. WEBSITE || INSTAGRAM #travellightwithus
About Hawaiian Airlines
Now in its 95th year of continuous service, Hawaiian is Hawaiʻi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 16 U.S. gateway cities, as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2024 and has topped Travel + Leisure’s World’s Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.
The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Alaska Air Group. (NYSE: ALK). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.
For media inquiries, please visit Hawaiian Airlines’ online newsroom.