Feld Entertainment and Hawaiian Airlines Renew and Expand Partnership

First Class Seating and Integrated Promotions Highlight Activations in Nine Markets

Ellenton, Fla -  Feld Entertainment, the global leader in live family entertainment, and Hawaiian Airlines, Hawaii’s biggest and longest serving airline, are renewing their successful partnership with integrated activations and production elements that extend the carrier’s signature Hawaiian hospitality to guests in a highly participatory way. The program will take place at more than 80 performances of Disney On Ice presents Mickey’s Search Party and Disney On Ice presents Road Trip Adventures, visiting eight West Coast cities, including Anaheim, Las Vegas, Long Beach, Los Angeles, Phoenix, Sacramento, San Diego and San Jose. Additionally, this year the program will expand to Boston, Hawaiian’s newest East Coast market.

The partnership combines and elevates the spectacular encounters that both Disney On Ice and Hawaiian Airlines offer to their guests. At each venue, attendees will experience authentic Hawaiian hospitality courtesy of Hawaiian Airlines via a First-Class seating section. Hawaiian Airlines will be integrated into social campaigns and email promotions, with logo inclusion, in each market. Disney On Ice will host a national “fly-away” sweepstakes through a dedicated microsite where one lucky family will win a trip to the beautiful state of Hawai’i.


“We’re thrilled to expand our partnership with Hawaiian Airlines,” said Jason Bitsoff, Senior Vice President of Global Partnerships at Feld Entertainment. “By focusing on integrated promotions and an in-venue first class experience, we’re able to immerse guests in ‘aloha spirit’ in a unique and organic way that authentically represents both brands.”

 “We’re excited to enhance our presence with Feld Entertainment and engage guests in an immersive experience reflective of our signature hospitality,” said Rob Sorensen, vice president of marketing and e-commerce at Hawaiian Airlines.   

For a high-res version of the attached photography, click here. For footage of Disney On Ice presents Mickey’s Search Party, click here  or for Disney On Ice presents Road Trip Adventures, click here.

About Feld Entertainment

Feld Entertainment® is the worldwide leader in producing and presenting live family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience and Jurassic World Live Tour. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 15 years (2004-2018) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 91st year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (13) than any other airline, along with service from Japan, South Korea, , Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 260 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.