HONOLULU – Sept. 01, 2010 - Starting today, customers aboard Hawaiian Airlines’ transpacific flights will be the first to see the opening episode of the newHawaii Five-0 TV series.
Through an exclusive marketing agreement with the producers of Hawaii Five-0, customers flying on Hawaiian during the next three weeks will enjoy a sneak preview of the thrilling modern-day remake of the classic Honolulu crime drama series, before its nationally televised debut on CBS on September 20.
“We’re excited about this partnership and how it gives our customers even more value with their inflight entertainment by letting them be the first to see the premier episode of the new Hawaii Five-0,” said Blaine Miyasato, Hawaiian’s vice president of product development. “This show will be a beautiful visual showcase for what makes the Hawaiian Islands such an enticing place to see and visit.”
Hawaii Five-0’sdebut episode is being featured in Hawaiian’s award-winning Hawaiian Skies inflight video program, which highlights the culture, people, and natural beauty of Hawaii.
As part of the marketing agreement, a Hawaiian Airlines aircraft is seen in the opening credits of every episode. Hawaiian’s nearly 4,000 employees are also among the first to receive a new Hawaii Five-0 ring tone to download on their cell phone.
Travelers will see the Hawaii Five-0 sneak preview on Hawaiian’s transpacific flights between Hawaii and 10 gateway cities in the Western U.S. – Los Angeles, San Francisco, Oakland, San Jose, Sacramento, San Diego, Seattle, Portland, Phoenix and Las Vegas – as well as four international destinations, Manila, Sydney, American Samoa, and Tahiti.
Hawaiian operates its transpacific flights using a fleet of 18 wide-body, twin-aisle Boeing 767-300ER aircraft seating up to 264 passengers, and two new Airbus A330-200 aircraft seating 294 passengers that are currently dedicated to the Los Angeles-Honolulu route. Hawaiian will be adding up to 25 more A330s and A350s to its fleet in the coming decade.
About Hawaiian Airlines
Hawaiian is the nation’s highest-ranked carrier for service quality and performance in 2009 in the 20th annual Airline Quality Rating study, having earned that distinction in three of the past four years. Hawaiian has also led all U.S. carriers in on-time performance for each of the past six years (2004-2009) and has been an industry leader in fewest misplaced bags during that same period (#1 from 2005-2007, #2 in 2008 and 2009) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the top domestic airline offering flights to Hawaii.
Now in its 81st year of continuous service for Hawaii, Hawaiian is the state’s biggest and longest-serving airline, as well as the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to the Philippines, Australia, American Samoa, Tahiti, and, in the coming months, Japan and South Korea. Hawaiian also provides more than 150 daily jet flights between the Hawaiian Islands.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at www.HawaiianAirlines.com.