HONOLULU, July 22, 1997 -- Hawaiian Airlines, Inc. (ASE and PE:HA) announced today that it has entered into a "code share" marketing agreement with AMR Corp.'s (NYSE: AMR) American Airlines, Inc. that will make it easier for American Airlines customers to travel to and throughout Hawaii.
Among the benefits of the new code share agreement are streamlined reservations using all American Airlines flight numbers, and one-stop check-in baggage tags and boarding passes between any American Airlines departure city and any Hawaii destination served by Hawaiian Airlines.
"Code sharing with American will provide greater convenience for travelers to and from Hawaii and the travel agents who serve them," said Paul J. Casey, Hawaiian Airlines president and chief executive officer. "This new agreement significantly expands our marketing alliance with one of the world's largest and most respected carriers. It not only benefits our customers, but also strengthens our airline."
"The close coordination of our flights means Hawaiian and American can now together offer travelers visiting Hawaii, and Hawaii residents traveling across the country, the convenience of an expanded flight schedule, one-stop check-in and full AAdvantage¬ mileage credit for the entire trip," Casey said.
Under the new code share agreement, American will attach its two-letter booking code (AA) in worldwide computer reservations systems to daily DC9 jet flights among the Hawaiian Islands operated by Hawaiian Airlines. The code share relationship will provide travelers many of the benefits of single-carrier service to all of Hawaii's island destinations. American Airlines and Hawaiian Airlines will coordinate flight schedules to provide convenient connections between American's mainland-to-Hawaii flights and Hawaiian's extensive flight schedule within the Hawaiian Islands.
The latest agreement extends the operating and marketing relationship Hawaiian and American initiated in 1994. The initial pact enabled American to lease widebody McDonnell Douglas DC10 aircraft to Hawaiian, convert Hawaiian to its SABRE computer reservations and operations systems, and include Hawaiian in its AAdvantage¬ frequent flyer program. American also provides maintenance services for the leased DC10's and has provided training for Hawaiian Airlines personnel.
Founded 67 years ago as Inter-Island Airways, Hawaiian Airlines (booking code HA) is the nation's 12th largest carrier. It provides award-winning service on more than 150 jet flights daily among the islands of Hawaii in addition to 46 round trip flights per week to Hawaii from major visitor markets on the West Coast and weekly service to points in the South Pacific.