HONOLULU – Oct. 26, 2006 - Hawaiian Airlines today announced the appointment of Alissa Reiter as senior director of Internet marketing.

Reiter is responsible for managing Hawaiian's website, HawaiianAirlines.com, which includes increasing business through online marketing and assurance of customer satisfaction. She is also charged with overseeing web design upgrades and infrastructure improvements that will keep Hawaiian's website on the cutting edge of the airline industry.

Rick Peterson, Hawaiian's vice president of e-commerce, noted, “Hawaiian has had great success with its website and customers appreciate its ease of use. However, we have big plans to make it even better and Alissa is the right person to direct us in making this happen.”

Reiter brings a wealth of Internet marketing and product development experience to Hawaiian. She spent the past eight years in San Francisco working as a key senior level manager in developing and expanding Baby Center, a division of Johnson & Johnson, and the nation's #1 website for parents. Most recently, she served as director of premium services, a highly profitable subscription business for the website.

A graduate of Northwestern University, Reiter earned her Bachelor of Arts with honors in history. She also received a Masters of Business Administration degree from Stanford University.

About Hawaiian Airlines

Hawaiian was the nation's number one carrier for on-time service, fewest flight cancellations and best baggage service reliability in 2005, according to reports by the U.S. Department of Transportation. Consumer travel surveys conducted by Condé Nast Traveler, Travel + Leisure, and Zagat all rank Hawaiian as the top domestic airline serving Hawaii.

Now in its 77th year of continuous service in Hawaii, Hawaiian is the state's biggest and longest-serving airline, and the second largest provider of passenger air service between Hawaii and the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities than any other airline (nine), as well as service to Australia, American Samoa and Tahiti. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands.

Hawaiian Airlines, Inc., is a subsidiary of Hawaiian Holdings, Inc. (AMEX and PCX: HA). Additional information is available at HawaiianAirlines.com.