HONOLULU, December 16, 1997 -- Hawaiian Airlines, Inc. (ASE and PSE: HA) today announced the appointment of airline industry veteran John B. Happ to the position of Senior Vice President - Marketing and Sales. Mr. Happ will report directly to Paul J. Casey, CEO and President of Hawaiian Airlines.
Mr. Happ's experience in the airline industry includes a variety of marketing, pricing and business development management positions with Continental Airlines, Inc. from 1989 to 1996. As Managing Director for the airline's Newark/Caribbean Strategic Business Unit in 1995 and 1996, he was instrumental in taking Continental's worst-performing hub into consistent profitability. He served as Continental's Senior Director, International Marketing during a period of significant international expansion from 1992 through 1995, and was a key member of Continental's design and launch team for the airline's acclaimed "BusinessFirst" premium product. Other positions included Regional Director of Marketing for Continental's Honolulu-based Asia / Pacific Division in 1990 and 1991 and Director of Asia Marketing, based in Los Angeles, in 1989 and 1990.
In addition to his experience with Continental Airlines, Mr. Happ was previously employed for nine years at Singapore Airlines, and in 1996 was appointed Vice President - Marketing, Go America and Vice President - Market Planning, LTU International Airways at LTU Touristic, GmbH in Miami, Florida.
Mr. Happ's responsibilities at Hawaiian will include oversight of all of the airline's marketing activities, including product development, flight scheduling, pricing, reservations, advertising, and public relations. In addition, he will assume responsibility for directing Hawaiian's field sales for passenger and cargo operations, responsibilities previously handled by Peter Jenkins, Senior Vice President - Sales, who has left the company to pursue other opportunities.
"We are extremely pleased that John has agreed to join us. His global perspective and strong track record as a 17-year airline professional in planning, marketing and business development will be key elements in our effort to increase Hawaiian's revenues in 1998 and beyond," Casey said.
Mr. Happ said, "I am excited about the great opportunities that lie ahead for Hawaiian Airlines. In addition, I have worked closely with Paul Casey at Continental Airlines and am delighted to be returning to Hawaii to work with him once again."
Hawaiian Airlines, Hawaii's first and largest airline, provides scheduled and charter air transportation of passengers, cargo and mail among the islands of Hawaii and between Hawaii and six West Coast gateway cities and two destinations in the South Pacific.