Hawaiian Airlines Appoints Kevin Yim as Director – Advertising and Promotions

HONOLULU – September 07, 2011 - Hawaiian Airlines announced the appointment of Kevin B. Yim to the position of director – advertising and promotions.


Primary among Yim’s responsibilities will be developing Hawaiian’s advertising and promotions strategy across its growing network, and overseeing coordinated marketing campaigns in a variety of print, broadcast and online media. He reports to Avi Mannis, Hawaiian’s vice president of marketing.


“Hawaiian is growing into new markets and Kevin’s expertise in advertising and promotions will help us attract new customers to our airline and to Hawaii as a destination,” said Mannis. “He has overseen numerous high-profile and successful promotional campaigns during his career and we welcome the energy and insight he is bringing to Hawaiian.”


Yim has 17 years of marketing experience in Hawaii. Prior to joining Hawaiian, he was with Bank of Hawaii for 14 years, most recently as vice president – brand, advertising and promotions manager for the past five years. His marketing career began at radio station KIKI-FM in Honolulu, where he handled sales and promotions for three years.


Active in the community, Yim volunteers his time as a board member for Pacific Islanders in Communication, and also serves on the marketing committee for Kapiolani Health Foundation.


Born and raised in Honolulu, Yim graduated from Kamehameha Schools. He did his undergraduate studies at the University of San Francisco, earning a Bachelor of Science degree in Business Administration with a major in marketing.



About Hawaiian Airlines


Hawaiian has led all U.S. carriers in on-time performance for each of the past seven years (2004-2010) as reported by the U.S. Department of Transportation. In addition, consumer surveys by

Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the top domestic airline offering flights to Hawaii. Hawaiian was also the nation’s highest-ranked carrier for service quality and performance in the prestigious Airline Quality Rating (AQR) study for 2008 and 2009.


Now in its 82

nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to South Korea, Japan, the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides approximately 150 daily jet flights

between the Hawaiian Islands.


Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at www.HawaiianAirlines.com.