Hawaiian Airlines Appoints Kirk Smith Vice President – Marketing and Sales

HONOLULU – Mar. 13, 2006 - Hawaiian Airlines announced today the appointment of Kirk Smith as vice president of marketing and sales.

Smith has been with Hawaiian since December 2003 serving previously as senior director of advertising and promotions. With his added responsibility, Smith will oversee Hawaiian's sales efforts, while continuing to lead its marketing and promotional programs as well.

Mark Dunkerley, Hawaiian's president and CEO, commented, “Kirk is the person most responsible for the fact that consumer awareness of Hawaiian is at an all-time high. His deep experience and contacts in the travel industry have allowed us to make dramatic inroads in our markets by leveraging key partnerships, sponsorships and promotional opportunities.”

Smith has been a sales and marketing executive of Hawaii travel for more than 34 years, and has a diverse background in creating innovative and comprehensive multi-media programs to reach travel consumers in Hawaii, the mainland U.S., and internationally.

Smith moved to Hawaii in 1966 to attend the University of Hawaii and study fine arts, before embarking on a career in marketing and promotions.

About Hawaiian Airlines

Hawaiian was the nation's number one carrier for on-time service, fewest flight cancellations and best baggage service reliability in 2005, according to reports by the U.S. Department of Transportation. Consumer travel surveys conducted by Condé Nast Traveler, Travel + Leisure, and Zagat all rank Hawaiian as the top domestic airline serving Hawaii.

Now in its 77th year of continuous service in Hawaii, Hawaiian is the state's biggest and longest-serving airline, and the second largest provider of passenger air service between Hawaii and the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities than any other airline (nine), as well as service to Australia, American Samoa and Tahiti. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands. Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (AMEX and PCX: HA). Additional information is available at HawaiianAirlines.com.