HONOLULU – Hawaiian Airlines has announced the appointment of Liwei Kimura to the position of regional director and chief representative, greater China. She will have overall responsibility for general management of Hawaiian’s commercial and operational activities across the region.

“Liwei brings a wealth of knowledge and experience working within the Chinese market to our international commercial team,” said Theo Panagiotoulias, Hawaiian Airlines’ senior vice president of global sales and alliances. “Under her direction, we look forward to building the awareness of our new Beijing to Honolulu route and strengthening our rapport with this important international market.”

Ms. Kimura has more than 20 years of experience in the travel and hospitality industry, most recently serving as the Director of Business Development for Starwood Hotels & Resorts in Hawai‘i, where she led strategic planning, business development, and training programs for the greater China and Southeast Asia market.  

Previously, she worked in the Asia-Pacific Division of ITT Sheraton (now Starwood Hotels & Resorts) as a Business Development Specialist with its China Division. Kimura began her career at the Great Wall Sheraton in Beijing, the first Western hotel opened in modern China.

Liwei has also been a recognized independent consultant on business development for the China market in Hawaii. Her clients included Starwood Hotels & Resorts, Hawai‘i International Film Festival, and Get2Vacations.

Kimura was born and raised in Beijing, and holds an undergraduate degree in hospitality management from the Beijing Tourism Management Institute, and an MBA from the University of Hawai‘i in International Management with a China focus. She is also a certified simultaneous interpreter between English and Mandarin. 

Hawaiian Airlines launched its non-stop flight from Beijing to Honolulu on April 16, 2014, with service three times a week. Travelers in Beijing can book tickets through any travel agent by calling Hawaiian Airlines’ sales office in Beijing at +86-10-8522-7835 or Hawaiian’s Reservations Department toll-free at (800) 367-5320. Tickets can be purchased online at HawaiianAirlines.com in the U.S. and HawaiianAirlines.com.cn in China.

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 11 years (2004-2014) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and become a fan on its Facebook page.