HONOLULU – Hawaiian Airlines has announced the appointment of Paul Astrom to the position of director – marketing analytics and strategy. In this role, he is responsible for building and leading the marketing analytics team to improve the performance of sales channels and generate customer insights that enhance the guest experience.

“We are focused on using data and analytics to create better, more engaging experiences in all of the channels through which we serve our customers,” said Avi Mannis, senior vice president of marketing for Hawaiian Airlines. “Paul’s extensive background in marketing and digital analytics will help us stay ahead of our customers’ evolving needs and the changing competitive environment.”

Prior to joining Hawaiian, Astrom’s career spanned online media publishing, e-commerce, automotive and digital marketing. He spent eight years with Kelley Blue Book, where he started as a web analyst before moving up to director – integrated digital analytics. Previously, he held positions in sales and marketing at Sony Ericsson in Stockholm and business analytics at the online career recruitment company, fish4 Trading Ltd., in London.

Astrom holds an MBA in Economics and a Bachelor’s degree in Marketing from Stockholm University School of Business in Sweden. He also served as Company Artillery Officer at IB1 Kungsängen, Sweden.

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 11 years (2004-2014) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and become a fan on its Facebook page.