Senior Director – Cargo Sales and Service
HONOLULU –- Hawaiian Airlines, the nation's first federally certified air carrier, today announced the appointment of Rick Fall as senior director of cargo sales and service.
Fall is responsible for all aspects of Hawaiian's cargo program but is particularly focused on developing new revenue opportunities within the islands, and between Hawaii and destinations it serves in the Western U.S., the South Pacific, and Australia.
“Rick's experience and strong industry ties within Asia Pacific will be especially useful in expanding our growth potential within that region,” said Norm Davies, Hawaiian's executive vice president of operations.
Fall brings 34 years of airline experience to Hawaiian, including the past seven years for Continental Airlines as its Honolulu-based director of cargo sales for Asia Pacific.
Prior to that, he managed national travel agency sales for Continental in Houston from 1995-1997, as well as for Delta Air Lines in Atlanta from 1990-1995. His airline career began in 1970 with Western Airlines in Los Angeles.
Fall earned his Bachelor of Arts in Sociology from California State University at Long Beach, along with a Masters in Business Administration from National University in San Diego.
Hawaiian has earned a special stature within the air cargo industry, being the first federally certified carrier to provide regularly scheduled freight service on March 20, 1942. Its federal cargo certificate number: 001.
Hawaiian's conversion to Boeing 767-300 aircraft in 2003 for transpacific service increased its cargo carrying capacity by 34 percent and created new opportunities to transport goods between Hawaii and the West Coast, especially in conjunction with Asia-based carriers.
About Hawaiian Airlines
Hawaiian Airlines, the nation's number one on-time carrier, is recognized as one of the best airlines in America. Readers of two prominent national travel magazines, Condé Nast Traveler and Travel + Leisure, have both rated Hawaiian as the top domestic airline serving Hawaii in their most recent rankings, and the fifth best domestic airline overall.
Celebrating its 76th year of continuous service, Hawaiian is Hawaii's biggest and longest-serving airline, and the second largest provider of passenger air service between Hawaii and the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities than any other airline. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands, as well as service to Australia, American Samoa and Tahiti.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (AMEX and PCX: HA). Since the appointment of a bankruptcy trustee in May 2003, Hawaiian Holdings has had no responsibility for the management of Hawaiian Airlines and has had limited access to information concerning the airline. Additional information is available at www.HawaiianAir.com.