Hawaiian Airlines Brings Business Class Auction Upgrade to Asia

Guests can choose a price to upgrade with Hawaiian’s Bid Up program

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HONOLULU – Hawaiian Airlines today announced the expansion of its Business Class auction upgrade service – Bid Up by Hawaiian Airlines – to flights operating between Hawaiʻi and Japan and South Korea.

“Bid Up has been extremely popular since we first launched the service in 2016, and we’re excited to offer our guests in Japan and Korea a flexible and convenient way to experience our award-winning, fully-flat business class offering,” said Theo Panagiotoulias, senior vice president of global sales and alliances at Hawaiian Airlines.

Since Hawaiian launched Bid Up in 2016, over 55,000 guests have received upgrades through the Business Class auction program. The addition of Japan and Korea completes the rollout of the program now available on all of Hawaiian’s transpacific flights. 

Bid Up, powered by Plusgrade, is a simple and easy-to-use service available to all ticketed Main Cabin guests on flights operated by Hawaiian Airlines and whose itinerary contains at least one segment between Hawai‘i and any of the airline’s international destinations including Osaka, Sapporo, Tokyo, Seoul, Auckland, Brisbane, Pago Pago, Papeete, Sydney, or its 12 North America gateway cities. Eligible guests will receive a Bid Up e-mail approximately 10 days prior to departure inviting them to bid for available Business Class seats. Successful bidders will be notified 48 hours prior to departure.

Guests taking advantage of Bid Up will enjoy the many benefits of Hawaiian’s Premium Cabin, including: two complimentary checked bags with Priority Baggage handling, expedited check-in lines, access to Hawaiian Airlines Premier Clubs or Plumeria Lounge (international Business Class only), priority boarding, award-winning regional cuisine from acclaimed Honolulu Chef Lee Anne Wong and a cast of renowned Hawai‘i Featured Chefs, unlimited in-flight beverage service, free access to the latest movies and over 150 hours of TV and music programming.

For more information, please visit https://www.hawaiianairlines.com/our-services/products-and-programs/bid-up.

About Hawaiian Airlines
Hawaiian® has led all U.S. carriers in on-time performance for each of the past 14 years (2004-2017) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 90th year of continuous service, Hawaiian is Hawaii’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (12) than any other airline, along with service from Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

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