Hawaiian Airlines Introduces Personalized Online Booking

HONOLULU, April 10, 2003 -- With the latest in a series of enhancements to its Web site, Hawaiian Airlines is continuing to reinforce a new business model designed to increase revenues and reduce costs.

Hawaiian has introduced personalized booking and special discounts for members of Hawaiian's frequent flyer program, HawaiianMiles, to its Web site at www.HawaiianAir.com.

The newest improvement makes the online booking process faster, easier, and more beneficial for customers while increasing efficiency for the company.

John W. Adams, Hawaiian's chairman and chief executive officer, said, “A key element of the business plan we're implementing is focused on making the most of our online capabilities to give our customers greater convenience and value.”

While available only to HawaiianMiles members who sign in to their personalized My HawaiianMiles page, prospective members can quickly enroll online and immediately take advantage of the benefits and savings being offered. HawaiianMiles benefits for members who enter their ID and PIN/Password currently include a $20 discount for online booking of transpacific flights, along with 2,000 frequent flyer bonus miles for round-trip travel completed by December 31, 2003. Members booking interisland flights online receive 500 bonus miles.

Hawaiian's personalized booking makes online e-ticketing faster and easier than ever. HawaiianMiles members quickly access their secured My HawaiianMiles personal home page, which features a one-step booking process along with key personal information that is automatically entered based on previous ticketing activity, such as the member's name, address, flying companions, and credit card billing.

Reservations and electronic ticketing can be completed in seconds without having to type a single entry. The stored personal data can be easily amended whenever necessary.

The newly enhanced Web site is also equipped to offer special discounts to HawaiianMiles members based on their travel history and characteristics, such as preferred destinations and travel during certain times of the year.

In addition, Hawaiian has upgraded its host server allowing the carrying capacity to expand indefinitely as new members join HawaiianMiles. The result is an exceptionally fast and responsive system to shop for the best flight and pricing options, select seats, book reservations, and complete electronic ticketing, all in one short visit.

“Customers have responded strongly to our new Web site and the online specials offered for their benefit. We expect this trend to continue as more people become familiar with the special discounts and convenience available by booking Hawaiian online,” Adams said.

Along with its Web site enhancements, Hawaiian has introduced automated, self-service “Hele On Check-In” terminals at airports throughout Hawaii to speed airport transits since announcing its intention to go “ticketless” at the start of 2003. Additional new conveniences, including online check-in from home or office and a stored value card that allows frequent flyers to “bank” and use flights the way a phone card banks minutes will be debuted in the coming months.

Founded in Honolulu 73 years ago, Hawaiian Airlines is Hawaii's longest-serving and largest airline. The nation's 12th largest carrier, it is the second-largest provider of passenger service between the West Coast and Hawaii and offers nonstop service to Hawaii from more mainland U.S. gateways (nine) than any other airline. Hawaiian Airlines also provides approximately 100 daily jet flights among six Hawaiian Islands as well as weekly service to American Samoa and Tahiti. In addition, Hawaiian is participating in the federal government's Civil Reserve Air Fleet, transporting Armed Forces personnel between the U.S. and points in the Pacific and Middle East. The company takes pride in its innovative service programs that deliver on the promise, “Hawaii Starts Here.”

Additional information on Hawaiian Airlines is available at www.HawaiianAir.com.