Hawaiian Airlines, Korean Air Team Up On Frequent Flyer Benefits

HONOLULU – March 23, 2011 - Hawaiian Airlines and Korean Air announced an expansion of their marketing partnership with a new program that allows each carrier’s frequent flyer members to earn and redeem mileage credits on either carrier.


Mark Dunkerley, Hawaiian’s president and CEO, said, “Korean Air has been a great partner to Hawaiian and this addition of frequent flyer benefits gives even greater value to that partnership for our mutual customers.”


Under the new program, members of Hawaiian’s HawaiianMiles and Korean Air’s SKYPASS programs are now able to earn frequent flyer miles on all qualified flights operated by each carrier by providing their frequent flyer number at the time of booking or when checking in for their flight.


HawaiianMiles members can redeem their miles for award travel on any Korean Air flight for roundtrip Coach Class and Business Class seating, subject to availability. For complete details, log on to www.HawaiianAirlines.com.


SKYPASS members can redeem their miles for travel on any Hawaiian Airlines flight for roundtrip Coach and First/Business Class seating, subject to availability. For complete details, log on to www.KoreanAir.com.


The new frequent flyer agreement represents a deepening of the relationship between Hawaiian and Korean Air for the benefit and convenience of their mutual customers. Hawaiian and Korean Air previously established code share agreements for Hawaiian’s customers traveling on select Korean Air flights within South Korea and to Bangkok, Thailand, as well as for Korean Air customers traveling on Hawaiian’s transpacific and interisland flights, including its new service between Incheon and Honolulu, launched January 12, 2011.


Code sharing allows an airline to sell seats on another carrier by attaching its two-letter booking code to the other carrier’s flights listed in worldwide computer reservations systems.


Hawaiian and Korean Air plan to continue expanding their code sharing relationship with additional destinations.



About Hawaiian Airlines


Hawaiian is the nation’s highest-ranked carrier for service quality and performance in the 20

th annual Airline Quality Rating study, having earned that distinction in three of the past four years. Hawaiian has also led all U.S. carriers in on-time performance for each of the past seven years (2004-2010) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the

top domestic airline offering flights to Hawaii.


Now in its 82

nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to South Korea, Japan, the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides approximately 150 daily jet flights between the Hawaiian Islands.


Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at www.HawaiianAirlines.com.



About Korean Air


Korean Air, with a fleet of 129 aircraft, is one of the world’s top 15 airlines with over 400 passenger flights per day to 112 cities in 39 countries. It is a founding member of SkyTeam, partnering with Aeroflot, AeroMexico, Air Europa, Air France, Alitalia, China Southern Airlines, CSA Czech Airlines, Delta Air Lines, Kenya Airlines, KLM, TAROM and Vietnam Airlines to provide customers with extensive worldwide destinations, flights and services. More on Korean Air’s programs, routes, frequency and partners is available at www.koreanair.com.