Hawaiian Airlines, POW! WOW! Hawai‘i Release Exclusive Anniversary Logo Collection

Sales proceeds will support arts education in Hawai‘i for the next generation through Bishop Museum initiatives

HONOLULU – Hawaiian Airlines and POW! WOW! Hawai‘i, in partnership with the Bishop Museum, are celebrating the art collective’s 10th anniversary with a series of commemorative merchandise being sold to support arts education for children in Hawai‘i.

The collection features designs by the founder and lead director of POW! WOW! Hawai‘i Jasper Wong, directors Kamea Hadar and Jeff Gress, as well as keiki art from the Pālama Settlement program. The first set in the five-style collection is available starting today on Shop.HawaiianAirlines.com and includes co-branded hats, water bottles and a matte black sketch book. A new artist collection will be released at the beginning of each month, coinciding with the anniversary exhibit at Bishop Museum titled POW! WOW! The First Decade: From Hawai‘i to the World, which runs May 15 through Sept. 19.


“We’re excited to launch this exclusive collection in celebration of POW! WOW! Hawai‘i’s anniversary and congratulate them on ten successful years of bridging our local community with the global arts scene,” said Alisa Onishi, senior director of brand and community and cultural relations at Hawaiian Airlines. “This collection represents our longstanding partnership and highlights the diverse styles of each artist displayed on essential items that are great for travel, work and play.”  

All proceeds will go back into the local community by supporting arts education for children through Bishop Museum’s various initiatives which include interactive experiences, engaging hands-on programs, and guided tours.

“We’re extremely grateful to our partners and community members who have embarked on this decade-long journey with us,” said Jasper Wong, founder and lead director of POW! WOW! Hawai‘i. “Launching a fun and functional collection while also supporting the next generation of artists is a great way to commemorate this milestone.”

Hawaiian Airlines + POW! WOW! Hawai‘i Logo Collection Launch Dates:

Co-Branded Collection, available now
Featured items include: a Flexfit® raised 3-D embroidered hat; a mid-profile, curved visor trucker hat; a 40-ounce double-wall stainless steel thermal bottle available in a coated matte black or matte white finish; a removeable adhesive sticker; and a soft touch, matte black book with unlined acid free pages making it the perfect place to explore the creative process.

PW group shot


Jasper Wong Collection, available June 1
This vibrant, playful collection features a tri-color rainbow design displayed on an insulated travel cooler, beach towel, crew socks, cotton t-shirt and adhesive sticker.

Jasper Cooler

Kamea Hadar Collection, available July 1
Three hibiscus, inspired by Hawaiian’s brand colors, adorn this collection of everyday items including an assortment of drinkware, large canvas tote with enamel pin, a Flexfit® raised 3-D embroidered hat and adhesive sticker.

Kamea Mug Front 002

Jeff Gress Collection, available Aug. 1
Collection details will be available closer to launch.

Pālama Settlement Collection, available Sept. 1
Collection details will be available closer to launch.

About POW! WOW!

The name POW! WOW! was inspired by the color-filled pages of comic books. “POW!” being the impact that art has on a person. And “WOW!” being the reaction that art has on a viewer. Together they form POW! WOW!, (pow wow), which is a Native American term that describes a gathering that celebrates culture, music, and art. It spoke to the core of POW! WOW!’s mission to beautify, educate, and bring people together through art.

Over the past decade, POW! WOW! has grown into a global network of artists and has organized mural festivals across the globe. As of today, it holds festivals in over 17 cities and brings over 100 international and local artists together to create murals and beautify communities.

About Bernice Pauahi Bishop Museum

Bernice Pauahi Bishop Museum’s mission is to inspire our community and visitors through the exploration, celebration and perpetuation of the extraordinary history, culture, and environment of Hawai‘i and the Pacific. The museum was founded in 1889 by Charles Reed Bishop in memory of his wife Bernice Pauahi Bishop, a royal descendant of King Kamehameha I. Today, the museum thrives as an educational center for the community and is widely regarded as the world’s premier institution for Hawaiian and Pacific content. Its vast collections of more than 25 million objects and specimens represent nine disciplines and include more than 22 million biological specimens, over two million cultural objects, 115,000 historical publications, and one million photographs, films, works of art, audio recordings, and manuscripts. These collections tell the stories of the cultures and biodiversity of Hawai‘i and the Pacific as well as the proud legacy of scholarly research spanning 130 years. Bishop Museum proudly serves more than 200,000 visitors each year, including 20,000 children on school visits. To learn more about the museum’s research, collections, exhibits, and programs, visit BishopMuseum.org, follow @BishopMuseum on Twitter and Instagram, become a fan of Bishop Museum on Facebook, visit Bishop Museum’s YouTube channel, or call (808) 847-3511. Bishop Museum is a 501(c)(3) nonprofit organization.

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 17 years (2004-2020) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 92nd year of continuous service, Hawaiian is Hawai‘i's biggest and longest-serving airline. Hawaiian offers nonstop flights within the islands, between Hawai‘i and more U.S. gateway cities (16) than any other airline, as well as service connecting the islands with Japan and South Korea. As a result of the COVID-19 pandemic, Hawaiian has temporarily suspended service in Australia, New Zealand, American Samoa and Tahiti.

The airline is committed to the health and safety of its guests and employees and has reinforced enhanced cleaning procedures across its business. While the experience may be a little different, the authentic Hawaiian hospitality remains unchanged. Additional details on how Hawaiian is keeping guests and employees safe can be found at HawaiianAirlines.com/KeepingYouSafe.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

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