HONOLULU
– April 24, 2014 – Hawaiian Airlines has announced the
promotion of Alisa Onishi to the position of
director - brand management. In this
new role, she is responsible for overseeing Hawaiian Airlines’ global brand
strategy and visual identity. She reports to Avi Mannis, Hawaiian Airlines’
vice president - marketing.
Onishi, who joined the company in
2011, previously held the title of manager - promotions, where she was responsible
for developing and executing the airline’s sponsorships and promotional events across
its growing network. She was also instrumental in launching six new routes for
Hawaiian Airlines including Sapporo, Japan; New York City, U.S.A.; Brisbane,
Australia; and most recently, Beijing, China.
“Alisa has been a key player on our
marketing team as we’ve expanded into new markets over the past few years,”
said Mannis. “In her new role, she will use her strong branding background to
elevate one of the most unique and highly-regarded travel brands in the world.”
Onishi has nearly 10 years of combined
experience in the areas of marketing, brand management, promotions, customer
loyalty, sales and product development. Prior to joining Hawaiian Airlines, she
served as marketing communications manager – brand & customer experience at
Hawaiian Telcom, Inc. and marketing manager at Coral Wireless (dba Mobi PCS).
She holds a Bachelor of Arts in
visual communication from Hawaii Pacific University and studied broadcast journalism
at Chapman University. She is a graduate of Kamehameha Schools in Honolulu.
About Hawaiian
Airlines
Hawaiian®
has led all U.S. carriers in on-time performance for each of the past 10 years
(2004-2013) as reported by the U.S. Department of Transportation. Consumer
surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the
highest of all domestic airlines serving Hawai‘i.
Now
in its 85th year of continuous service, Hawaiian is Hawai‘i’s biggest and
longest-serving airline, as well as the largest provider of passenger air
service from its primary visitor markets on the U.S. mainland. Hawaiian offers
non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other
airline, along with service from Japan, South Korea, China, Australia, New Zealand,
American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights
daily between the Hawaiian Islands.
Hawaiian
Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA).
Additional information is available at HawaiianAirlines.com. Follow
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and its special fare offers (@HawaiianFares),
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