Hawaiian Appoints Avi Mannis to Expanded Role as Vice President – Marketing

HONOLULU – May 04, 2011 - As part of its recent corporate realignment, Hawaiian Airlines has appointed Avi Mannis to an expanded role as vice president of marketing.


Mannis now oversees the airline’s brand, loyalty, and product development activities led by VP-Product Development Blaine Miyasato, as well as the advertising, promotions, direct marketing, and online experience. He reports to Senior Vice President of Marketing and Sales Glenn Taniguchi.


“Avi has played an instrumental role in Hawaiian’s growth and expansion these past few years and we felt he was the perfect candidate to develop and oversee the strategies needed for Hawaiian to reach new customers in the markets we serve,” said Taniguchi.


For the previous three years, Mannis served as vice president of revenue management and schedule planning and carried the responsibility of managing seat inventory, planning flight schedules, and establishing passenger fares for all of Hawaiian’s flights. Prior to that, he held the position of senior director of transformation and led initiatives related to process improvement, revenue generation, and corporate strategy.


Before joining Hawaiian in 2007, Mannis was a principal at The Boston Consulting Group in New York City and Paris, where he consulted on new market opportunities, revenue growth, and cost reduction for global financial services and technology companies.


Mannis graduated from Brown University, earning a Bachelor of Arts degree with honors in old world archaeology and art. He also holds a Masters in Business Administration degree from the University of Pennsylvania’s Wharton School of Business.



About Hawaiian Airlines


Hawaiian has led all U.S. carriers in on-time performance for each of the past seven years (2004-2010) as reported by the U.S. Department of Transportation. In addition, consumer surveys by

Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the top domestic airline offering flights to Hawaii. Hawaiian was also the nation’s highest-ranked carrier for service quality and performance in the prestigious Airline Quality Rating

(AQR) study for 2008 and 2009.


Now in its 82

nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to South Korea, Japan, the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides approximately 150 daily jet flights between the Hawaiian Islands.


Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com.