Hawaiian Appoints Matthew Chang as Director - Loyalty Marketing

HONOLULU – Hawaiian Airlines has appointed Matthew Chang to the position of director - loyalty marketing. In this role, he is responsible for developing strategies and initiatives that will expand the airline’s network for millions of its HawaiianMiles members.

“Matthew’s extensive background in brand and loyalty marketing are well-suited to assist us in expanding our frequent flyer program and network as we continue to grow our business,” said Avi Mannis, Hawaiian Airlines vice president - marketing.

Chang has 18 years of direct and loyalty marketing experience in the areas of retail, e-commerce, media and publishing and education. Prior to joining Hawaiian Airlines, he held various senior marketing management positions at various major U.S. corporations, including Toys”R”Us and Babies”R”Us, Williams-Sonoma, Time Warner, and Simon Property Group.

Born in Taiwan and raised in Honolulu, Chang graduated from McKinley High School. He holds a Bachelor of Science degree in economics with concentrations in marketing and accounting from The Wharton School at the University of Pennsylvania, and a Master of Business Administration degree from Columbia University.

About Hawaiian Airlines

Hawaiian has led all U.S. carriers in on-time performance for each of the past nine years (2004-2012) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 84th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, Taiwan, Australia, New Zealand, American Samoa, and Tahiti. New nonstop service will begin between Honolulu and Beijing, China in April 2014, subject to government approvals.  Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).