Hawaiian Raises Industry Standard for Frequent Flyer Travel

Now More Seats for Fewer Miles, No Blackout Dates, One-Way Awards

HONOLULU, Jan. 18 /PRNewswire-FirstCall/ -- Hawaiian Airlines, already recognized for its innovative loyalty program, has added two new groundbreaking features further elevating HawaiianMiles as the best frequent flyer program for travelers who love Hawaii.

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A new three-tier award structure and one-way mileage awards -- both industry firsts -- offer HawaiianMiles members unprecedented control and flexibility over how they redeem their mileage for award travel on Hawaiian.

HawaiianMiles members can now mix and match one-way awards for any available seat on any scheduled flight, using up to 14 mileage award combinations. The new award tiers allow members to fly free with fewer miles. And if members have enough miles for a free one-way flight, but not the return trip, they can use their one-way award to dramatically reduce the roundtrip cost. They can even purchase miles if they don't have quite enough for a one-way trip.

Importantly, there are no blackout dates, restrictions, penalties, or roundtrip booking requirements. The result is more seats for fewer miles, more affordable Hawaii travel opportunities, and hassle-free booking for frequent flyer awards.

Mark Dunkerley, Hawaiian's president and CEO, said, "No other airline has handed so much control to its customers over how they use their mileage. Our new frequent flyer mantra is 'fly free when you want' and we've designed the airline industry's most flexible mileage awards system to make it possible."

At HawaiianAirlines.com, a customer-friendly, three-tiered awards structure -- SuperSaver, Saver, and AnyTime (see below) -- that lets HawaiianMiles members pick and choose from the mileage options. The awards concept mirrors the airline's pioneering Hawaiian Fare$hopper booking engine, which displays every flight option over a seven-day period.

SuperSaver: 17,500 miles Saver: 25,000 miles AnyTime: 35,000 miles

SuperSaver: 5,000 miles Saver: 7,500 miles AnyTime: 10,000 miles

New members can sign up with HawaiianMiles online at HawaiianAirlines.com and immediately begin earning frequent flyer miles and other membership award benefits. Enrollment is free, fast, and there are no obligations or annual fees.

About Hawaiian Airlines

Hawaiian Airlines, the nation's number one on-time carrier, is recognized as one of the best airlines in America. Consumer travel surveys conducted by Conde Nast Traveler, Travel + Leisure, and Zagat all rank Hawaiian as the top domestic airline serving Hawaii.

Now in its 77th year of continuous service in Hawaii, Hawaiian is the state's biggest and longest-serving airline, and the second largest provider of passenger air service between Hawaii and the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities than any other airline (nine), as well as service to Australia, American Samoa and Tahiti. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (Amex: HA; PCX). Additional information is available online at HawaiianAirlines.com.

This press release contains certain forward-looking statements, which are based upon current expectations and estimates and involve material risks and uncertainties. Readers are cautioned that any such forward-looking statement is not a guarantee of future performance and that actual results may differ materially from those projected in the forward-looking statements. The Company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

Hawaiian Airlines

Keoni Wagner of Hawaiian Airlines,
1-808-838-6778, Keoni.Wagner@HawaiianAir.com
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