Hawaiian’s Hana Hou! Magazine Wins Multiple Awards for Excellence

HONOLULU – June 23, 2010 - On the strength of its captivating stories and beautiful photography about Hawaii,

Hana Hou! – the inflight magazine of Hawaiian Airlines – has earned a string of national and local awards the past few months for its editorial, printing and design excellence.


Mark Dunkerley, Hawaiian’s president and CEO, commented, “Hana Hou! transcends the genre and has no peer in capturing the essence of what makes Hawaii such a special place. It has become an integral part of our award-winning “Hawaii Starts Here” onboard service, which is what sets Hawaiian Airlines apart from other carriers. Our passengers love Hana Hou!


Earlier this month in Orlando, Hana Hou! won a Silver Award in the category of Spread Design at the prestigious ADDY® Awards, the world’s largest and arguably toughest advertising competition with more than 60,000 entries. Hana Hou! won for the opening spread of its feature Tree of Plenty, designed by art director Kunio Hayashi for a story on breadfruit in the August-September 2009 edition. Tree of Plenty also earned the top award in Spread Design and the honor of being named Best in Show at the Pele

Awards, Hawaii’s annual showcase for the best design work.


Last month, Hana Hou! won Best Single Editorial Photograph, Consumer Magazine, at the 59th Annual Maggie Awards in Los Angeles for Monte Costa’s portrait of paddler Donna Kahakui in the April-May 2009 issue. The Maggies, known as “the Oscars of the magazine industry,” is open to more than 400 print and online publications.


In April, Hana Hou! won six Pa‘i Awards from the Hawaii Publishers Association, including first place for feature photography for Dana Edmunds’ Hawaii-Australia Surf Summit images in the October-November 2009 issue. Hana Hou! also won second place for Arts & Entertainment reporting for Catharine Lo’s piece on Clark Little in the February-March 2009 issue, as well as for Excellence in Design, and for Visitor Publication Excellence.


Hana Hou!

also recently earned two prestigious awards for the quality of its printing, winning first place in the Web Offset Association Print Awards, along with a gold medal from the Printing Industries Association of Southern California. The gold medal is a regional award and Hana Hou! will now vie for the national Benny Award, which will be announced in July.


“When we started publishing Hana Hou! in 1998, Hawaiian Airlines had just one directive: that we win awards,” said publisher Chris Pearce. “That’s been our focus for twelve years, and we don’t expect it to change.”



About Hawaiian Airlines


Hawaiian is the nation’s highest-ranked carrier for service quality and performance in 2009 in the 20

th annual Airline Quality Rating study, having earned that distinction in three of the past four years. Hawaiian has also led all U.S. carriers in on-time performance for each of the past six years (2004-2009) and has been an industry leader in fewest misplaced bags during that same period (#1 from 2005-2007, #2 in 2008 and 2009) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the top domestic airline offering flights to Hawaii.


Now in its 81st year of continuous service for Hawaii, Hawaiian is the state’s biggest and longest-serving airline, as well as the largest provider of passenger air service to Hawaii from the state’s primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides more than 150 daily jet flights between the Hawaiian Islands.


Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com.