HONOLULU, March 20, 2002 -- Hawaiian Airlines has introduced a newly redesigned Web site, www.hawaiianair.com, that is providing customers with an efficient and cost-savings on-line alternative for booking reservations and obtaining flight information.
From the new home page to the added incentive benefits, Hawaiian's Web site has improved the ease and advantages of customers doing their travel business on-line. For example, customers booking tickets on-line receive a five percent discount on any of Hawaiian's scheduled flights. Other special offers are available exclusively for on-line customers, such as discounted one-way fares.
“With our new Web site, we've significantly increased customer convenience and access to essential information, but we're also providing enhanced cost benefits that allow customers to get the most out of flying with Hawaiian Airlines,” said Paul Casey, Hawaiian's vice chairman and chief executive officer.
Hawaiian's home page has been redesigned and simplified with a goal of focusing customers' attention on the integrating and interfacing of four key areas: Web Fares; Air, Hotel & Car Packages; HawaiianMiles; and Visitor Information.
Also, on the home page, a Quick Flight Reservations section allows customers to view Hawaiian's existing schedule and book a flight by entering the departure and return dates and number of passengers in their party. Moreover, customers can book a connecting flight through Hawaiian's Web site with any of the company's code share airline partners.
In addition, a Group Travel Section lets meeting planners book groups on-line and earn discounts and incentives on behalf of their customers.
Les Kiyuna, Hawaiian's director of Internet and e-commerce, says on-line bookings have steadily increased since unveiling the new Web Site in mid-February. “It's helping to reduce the number of phone calls into our reservations system,” Kiyuna said. “Customers can book a flight, check our schedule, or plan a vacation in the comfort of their home and at any time, day or night. The majority of answers to customer questions are available on-line.”
Particularly useful is a new Flight Tracking feature that provides continuously updated departure and arrival information on flights in progress. Located under the Quick Flight Reservations section, Flight Tracking allows customers to enter a flight number and receive up-to-the-minute information on its progress while en route. Hawaiian tracks its flights using a data feed from the Federal Aviation Administration's Aircraft Situation Display.
“The Flight Tracking feature is easy to access and a quick means of getting accurate flight information to meet family and friends at the airport,” said Kiyuna.
For HawaiianMiles members, the on-line incentive benefits are even better, with special discount offers and more ways to earn frequent flyer miles through participating travel and business partners. For example, within the Frequent Flyer section is a listing of participating restaurants, retail outlets, and other businesses — along with the frequent flyer miles that can be earned by members patronizing these establishments.
Kiyuna says customers can expect additional enhancements to the Web site over the next three months. The HawaiianMiles section will be modified to provide individual members with a personalized home page, enhancing the availability of special discounts when booking flights, accumulating frequent flyer miles, and accruing other member benefits.
Also, a cargo tracking service, similar to Flight Tracking, will be added allowing customers to continuously check the status of a shipment and the time it will arrive at a destination. Another feature to be introduced is automated notification of a recipient via e-mail or pager once a cargo shipment arrives.
The timing for Hawaiian's new Web site is ideal as the company is adding four direct non-stop flights from the West Coast over the next three months. On March 15, Hawaiian began daily nonstop service from Seattle to Maui. On June 15, Hawaiian will resume daily nonstop service between Los Angeles and Maui, and will also introduce daily nonstop service between San Francisco and Maui. Additionally, from June 15 to September 2, the company will add a fourth daily flight between Los Angeles and Honolulu to accommodate summer peak travel demand.
Hawaiian currently has four new Boeing 767-300ER widebody jets, and will add three more by mid-June to serve its Hawaii and West Coast market. The company is scheduled to completely replace its existing widebody fleet of DC-10 aircraft operating transpacific routes between Hawaii and the U.S. mainland and points in the South Pacific with a total of 16 Boeing 767-300ER aircraft by 2003.
Hawaiian has already completely replaced its narrowbody fleet of aircraft operating flights between the islands of Hawaii with new 13 Boeing 717-200 aircraft.
Founded in Honolulu 72 years ago, Hawaiian Airlines is Hawaii's longest-serving and largest airline. The nation's 12th largest airline, it is also the second-largest provider of passenger service between the West Coast and Hawaii.
Hawaiian Airlines takes great pride in its innovative onboard service programs that highlight and promote the people and culture of Hawaii. The airline has earned numerous international awards for service in recent years, including the 2001 Zagat Survey's award for Best Overall U.S. Airline in the Premier category, and the 2001 Diamond Award for In-Flight Service from Onboard Services magazine. Hawaiian was also rated third highest in Travel & Leisure magazine's most recent ranking of the Top 10 U.S. Airlines.
Additional information on Hawaiian Airlines, including previously issued company news releases, is available on the airline's Web site at www.hawaiianair.com.