No More Waiting In Line

Hawaiian Airlines Launches “Hele On Web Check-In” from Home or Office at

HONOLULU, August 12, 2003 --
Hawaiian Airlines today introduced the ultimate in customer service convenience, “Hele On Web Check-In” via the Internet at

“No more waiting in line,” said Mark Dunkerley, Hawaiian's president and chief operating officer. “It doesn't get any easer than this. The next step is beaming our customers aboard.”

Once on Hawaiian's Web site, customers can book, ticket and now check themselves in for any transpacific or interisland flight from home or office, at their leisure at least 90 minutes and up to 24 hours before departure.

Hele On Web Check-In typically takes less than two minutes. Users find the new service prominently displayed on Hawaiian's Web site home page. Once they enter their flight confirmation code, HawaiianMiles membership number, or the number of the credit card used to purchase their ticket for authentication, the system automatically displays the customer's itinerary. If no changes are needed, a click on the “Print Boarding Pass” button completes the process by printing boarding passes and a receipt on regular paper from any standard PC printer.

Hele On Web Check-In also offers customers the ability to change their seat selection and complete roundtrip check-in if the return flight takes place within 24 hours, an especially useful feature for travelers making same-day or overnight interisland visits. It also allows travelers to change their reservations on interisland flights depending on the airfare.

Upon arrival at the airport, Web-checked customers without luggage proceed directly to their boarding gate. Passengers with luggage drop it off at ticket counter positions that are designated for Hele On customers and then proceed to their gate.

An online demonstration of the new service and its features is available on Hawaiian's Web site to help instruct customers about its use.

No Waiting With “Hele On”
Hawaiian's customers without Internet access can also quickly and easily check in at the airport using the airline's automated, self-service “Hele On Check-In” terminals. Hawaiian installed the timesaving terminals earlier this year at Hawaii's five largest airports: Honolulu International Airport; Kahului International Airport on Maui; Lihue Airport on Kauai; and Hilo International Airport and Kona International Airport on the Big Island of Hawaii.

Using the Hele On Check-In terminals, customers can check in up to six hours before departure, view the aircraft's seating map and change seats if necessary, and alter their departure schedule to leave on an earlier or later flight, if available. The check-in process for passengers holding luggage typically takes less than two minutes. Passengers without luggage, such as interisland day commuters, can complete the process in half the time.

In addition, Hawaiian has significantly enhanced its Web site to offer personalized online booking, featuring a one-step booking process and special online airfare offers for members of HawaiianMiles, Hawaiian's frequent flyer program. Members are able to store companion and credit card information allowing online reservations to be completed in seconds without having to type a single entry.

Hawaiian has branded its new customer service technology “Hele On,” a popular term in modern Hawaiian culture that means to ‘hurry up and go.'

“We're finding that once customers try our online services, they're hooked. It's hassle-free air travel,” Dunkerley noted.

Hawaiian recently was the only airline serving Hawaii to appear in a 2003 ranking of the Top 10 U.S. Airlines by Travel & Leisure magazine, ranking fifth. The company prides itself on innovative, award-winning service programs that deliver on the promise, “Hawaii Starts Here.”

Founded in Honolulu 73 years ago, Hawaiian Airlines is Hawaii's longest-serving and largest airline. The nation's 12th largest carrier, it is the second-largest provider of passenger service between the West Coast and Hawaii and offers nonstop service to Hawaii from more U.S. gateways (nine) than any other airline. Hawaiian also provides approximately 100 daily flights among six Hawaiian Islands as well as weekly service to American Samoa and Tahiti. Additional information on Hawaiian Airlines is available online at